Reuben Singh
A Message from the CEO of Isher Capital & Our Portfolio Companies
“As CEO of Isher Capital and our portfolio companies, I’m proud to lead a dynamic group that now spans 36 businesses, employs nearly 5,000 people, and remains 100% privately owned. We have no external investors — just our own capital, our own conviction, and an unshakable “can-do” mindset.
2025 marks a pivotal chapter for our group. Over the last 12 months, we’ve achieved exceptional growth — acquiring one new outsourcing business per month, expanding our capabilities, and strengthening our position as the UK’s largest privately owned CX/PX group. I’m incredibly proud of my leadership team and our people across every business — their energy, ambition, and grit continue to inspire me daily.
Our ambition is clear: to build a $2 billion group of companies and expand globally while staying focused on delivering exceptional services to our UK-centric client base. We are scaling fast, fuelled by a powerful combination of entrepreneurial agility, operational discipline, and relentless focus on customer and patient outcomes.
Adhki.ai, our AI innovation arm, is accelerating our transformation — helping us blend human empathy with machine intelligence to deliver smarter, faster, and more meaningful experiences across the sectors we serve, especially healthcare, urgent response, and critical infrastructure.
I believe business is about more than balance sheets. It’s about building enduring value, creating sustainable employment, and doing so with integrity. We reinvest in our people, back new ideas, and embrace every challenge with purpose.
As we move through 2025, I’m filled with gratitude for how far we’ve come — and even more excitement for what’s ahead.
We invest more in businesses than just capital
“We move fast and specialise in making investment decisions within 48 hours”
About Reuben Singh
Reuben Singh’s entrepreneurial journey is a testament to his unwavering commitment to innovation and excellence. Born and raised in the UK, Reuben has launched over 30 businesses and been involved in more than 50 ventures worldwide, with a primary focus on the UK market. His deep connection to his home country has shaped his approach to business, emphasizing growth and success within the UK.
As the Group CEO of iCXperience, Reuben leads the UK’s largest privately-owned customer experience outsourcing services provider. Under his leadership, iCXperience has managed over 1.5 billion customer service interactions, delivering world-class solutions across various channels and industries. Reuben’s vision for iCXperience centers on investing in exceptional talent to achieve outstanding customer experiences and brand protection for clients.
In addition to his role at iCXperience, Reuben is the Founder of Isher Capital, a family office with assets under management of £500 million. His extensive experience in the CX tech and BPO sector, spanning over 24 years, has seen him create, acquire, and operate successful outsourcing companies in the UK and the USA. These companies specialize in sectors such as e-commerce, health, facilities management, financial services, and legal.
Reuben’s hands-on approach extends to all the businesses he is involved in, including those supported by Isher Capital. His strategic direction and operational expertise ensure that these ventures provide agile, scalable, and innovative customer service solutions, adding value and efficiency to service-driven businesses.
Beyond his business ventures, Reuben is also the driving force behind The Reuben Singh Scholarship, dedicated to supporting young entrepreneurs’ academic and business ambitions, and the Reuben Singh Trust, which focuses on charitable causes important to the Singh family.
Reuben Singh’s legacy is characterized by his relentless pursuit of excellence, his commitment to honesty, transparency, and integrity, and his profound impact on the entrepreneurial community in the UK and beyond.
The Reuben Singh Ethos
As the founder of numerous successful businesses, Reuben Singh possesses a profound understanding of the ethos and mindset essential for entrepreneurial success. His extensive experience spanning over three decades has equipped him with unique insights into the intricacies of business, making him a distinguished figure in the entrepreneurial community.
A steadfast supporter of UK small businesses and entrepreneurs, Reuben is passionate about instilling this ethos in others. He is dedicated to helping aspiring businesspeople cultivate the same drive and commitment that have been the cornerstones of his own success. Central to Reuben’s ethos is the belief in being transparent yet relentless in the pursuit of making things better.
A capitalist by profession and a socialist at heart, Reuben champions the idea of helping others through socialism achieved via capitalism. He actively shares motivational tips and business insights across his network, encouraging a balance between personal success and communal support.
Reuben warmly invites those interested in entrepreneurship to connect with him on social media, where he regularly offers valuable advice, inspiration, and encouragement. Through these platforms, Reuben continues to inspire the next generation of entrepreneurs, fostering a community of driven and committed individuals poised for success.
The Reuben Singh Ethos
As the founder of a number of successful businesses, Reuben understand the ethos and mind set of a successful businessman more than most.
As a consistent supporter of UK small businesses and entrepreneurs, Reuben is keen to instill this ethos in others, and help them attain the same drive and commitment that has fueled his success over the past 20 years in business.
Reuben actively shares motivational tips across his network and welcomes anyone interested in entrepreneurship to join him on social media for regular insights, advice and motivation.
FIND OUT MORE ABOUT REUBEN’S OTHER BUSINESSES
Isher Capital supports small businesses and entrepreneurs with investment, capital, and years of industry expertise.